Senior Performance Marketing Lead

  • myki
  • Beirut, Lebanon
  • Nov 03, 2017
Full time Marketing

Job Description

We are looking for a full-time performance marketing lead that can design and conduct innovative data driven marketing strategies. The position involves designing and implementing innovative strategies with an end goal of inorganically growing myki’s customer base.

Skills Include

Performing full audits: Go over all user touchpoints and recommend fixes, improvements and changes needed.

Reviewing and improving analytics: Includes setting custom & standard user events properties and user attributes.

Mobile marketing automation: Ability to setup the right user events, user properties and user attributes.

Automated marketing campaigns:  Ability to design and automate push notifications, social media interactions and email campaigns (triggers, user segments, copywriting, templates).

Attribution: Setting up proper attribution

Deep links: Designing and setting up a proper deeplinking system.

Review of first-time user experience: Includes competitive positioning, identifying relevant keywords and creating a library of attractive headlines.

Conversion Optimization: BI, Data analysis and reporting, funnels and cohorts, campaign progress and user behaviour analysis while using myki.

ASO: Execute best practices od ASO to rank the app in relevant stores. This includes keyword analysis, category analysis, encouraging organic reviews, setting up backlinks etc.

SEO: On-site and off-site SEO, including content seeding, backlinks, diagnosis and improvement of existing online assets.

Natural Abilities

Natural Born Hacker: Innate ability to think outside of the box and come up with methods that exploit systems to your advantage.

Lifelong learner and tinkerer.